Wednesday, August 3, 2011

We're Doing It Wrong




'This one runs on fat & saves you money' by Peter Drew of Adelaide
image by Peter Drew via Carlton Reid
This drawing has been passed around the bicycle blog circuit lately.Having started out as street art, it was then made into a stencil that's been used for t-shirts and posters. "Can street art get more people on bikes?" asks one blog, using this image as an example of an enthusiastic "yes."



So here is a question I've been wanting to ask for a long time: Why do some cyclists enjoy calling drivers fat and generally framing bicycling within a fat vs skinny value system? Are they the same people who called other kids "fatty" in the school yard as children, and is bicycle activism a platform they've found for the same behaviour to be acceptable as adults? Because that is how such images and messages can come across to non-cyclists - particularly those on the heavy side. And how do you suppose a heavy cyclist feels seeing this sort of thing - where do they fit in?



I think the only people who will find the above image appealing are those who are fit bicyclists and are proud of their bodies, which they attribute to riding a bike. But by the general population, cyclists are widely perceived as judgmental, self-righteous bullies who are also cheepskates, and this image pretty much feeds right into that. If we want to actually inspire others, as opposed to congratulate ourselves, then perhaps a different strategy is called for. There is enough body dysmorphia in our society without cyclists instilling more neuroticism and insecurity about people's weight.

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